What People Actually Care About Online

Sorry about my 6 week interruption........Forget the noise - these themes are dominating feeds in 2025.

Every scroll tells a story - and right now, the stories that spread fastest aren't random. They center around what people truly desire in 2025: peace, progress, laughter and connection.

Here are the 5 themes blowing up right now and why people can't stop sharing them:

1. Wellness & Stillness - The soft life movement, reset routines, and mini-meditations are trending becuase calm feels rebellious. Takeaway: Share simple shifts that make life feel lighter.

2. Money & AI - From "I made $500 this weekend" to "AI saved me 10 hours," people want practical hacks that optimize time and create money. Takeaway: Shared proof that life can be easier.

3. Humour and Relateability - POV memes, awkward dating moments, and "when your boss emails at 4:59 pm" jokes blow up because they make us feel seen. Takeway: If readers think that's me! - it will spread.

4. Lifestyle and Nostaglia - Travel diaries, budget hacks and 2000s throwbacks = comfort + aspiration. Takeaway: Mix adventure with nostaglia to stop the scroll.

5. Human Stories & Inspiration - Comeback stories and "3 lessons I wish I knew sooner" resonate because hope never goes out of style. Takeaway: Share authentic lessons, not polished perfection.

Viral Takeaway

The content people can't resist sharing isn't about perfect editing - it's about messages that spark recognition, hope, and conversation.

If your post makes someone laugh, nod or forward it to a friend, you have already won.

Your Turn

Tell me in your response which of these 5 messages do you share the most? I'll feature the best answers in my next newsletter.

Know a friend building their online presence? Forward this to them - they will thank you later.

Warmly,

Jackie